White label marketing tools help agencies and marketers improve their services while keeping their brands consistent.
By using powerful business solutions, marketing companies can provide customized experiences to clients without having to create their own software.
White label agency platforms cover many functions, including social media management, email marketing, and analytics reporting, making it easier for agencies to work efficiently and smoothly.
Let’s find out the top white label label marketing tools that are well-suited for agencies and freelance marketing consultants with multiple clients.
White Label Marketing Tools vs Regular Marketing Tools
The table below summarizes the differences between white label marketing tools and regular marketing platforms:
| White Label Marketing Software | Regular Marketing Software |
| White label marketing tools offer agencies and marketers the ability to fully rebrand and customize third-party software. You can upload your logo, create beautifully custom-branded reports, and present the tailored data as your own. | Standard marketing tools offer limited customization options, meaning users cannot rebrand the platform or create personalized reports. Users must rely on default branding and reporting templates provided by the vendor. |
| White label tools come with built-in features such as PDF reports, data filtering, and unmatched customization, making them a powerful asset for agencies looking to improve workflows and grow their client base. | While it may include essential features like analytics and campaign management, regular marketing platforms do not offer the same level of customization as private label tools. |
| White label tools not only save time but also provide a unified platform for agency management, allowing you to scale more efficiently with affordable pricing and professional third-party services. It helps agencies to scale up without losing customer satisfaction or dealing with the overhead of creating software from scratch. | Users may invest significant time and resources into customizing the data offered by regular marketing software to meet specific client needs. It can lead to inefficiencies and a slower response to market demands. |
| Marketing software with white-label features allows agencies to manage several distinct client accounts from a single platform while maintaining each account's unique brand identity. The segmentation allows different divisions within the same agency to operate independently while utilizing the same underlying technology, enhancing efficiency and flexibility in service delivery. | Operates under a single account structure, complicating management when serving multiple clients or divisions. It can hinder an agency's ability to scale effectively and maintain distinct strategies for different brands. |
Why Use White Label Marketing Tools?
To give your clients data-first reporting and exceptional UX-driven dashboards, you should use the leading white label marketing platforms.
Here are the significant benefits of using unbranded marketing automation tools:
Customized Client Dashboards
Visually appealing dashboards enhance the overall user experience. With 100% customizable features, agencies can adjust the layout and design according to their branding needs.
They can add their logo and select specific colors that reflect their identity.
Custom dashboards come with integration capabilities, allowing data from various sources to be consolidated in one view.
Enhanced Team Collaboration
White label marketing tools come with unlimited user access, facilitating better team collaboration.
By allowing multiple team members to work on projects simultaneously, agencies can enhance communication, optimize workflows, and ensure everyone remains informed on goals and tasks.
Most white-label marketing tools give users the ability to create team accounts where each member has their own login details, thereby eliminating the need to share login credentials.
Real-Time Performance Monitoring
With real-time monitoring capabilities, agencies can track performance metrics instantly, enabling them to respond promptly to client needs and market changes.
Speed and agility allow for data-driven decision-making and improve overall service delivery.
Efficient Marketing Automation
Utilizing a white label marketing automation tool simplifies repetitive marketing tasks, freeing up time for advertising companies to focus on strategy and creativity.
High-level efficiency leads to improved productivity and allows teams to deliver campaigns proficiently.
Quick and Impressive Reporting
Agencies gain the ability to deliver impressive reports to clients quickly, showcasing the value of their services.
Automated reporting features save time and ensure that clients receive timely updates, which strengthens relationships and boosts client confidence.
Cost-Effective Solutions
White label tools provide a fully functioning solution at a reduced cost, minimizing expenses associated with developing software from scratch.
Better affordability enables service providers to allocate resources toward other critical areas of their business.
Reduced Risk and Faster Market Entry
Using trusted white label solutions tools helps agencies mitigate risks, while the ability to decrease the go-to-market (GTM) timeline allows them to launch services quickly.
Such an advantage is crucial in a challenging marketplace, where speed can be a major consideration for success.
Comprehensive Sales Cycle Management
With features such as white label templates and the capability to manage the entire sales cycle, marketing companies can enhance their service offerings.
Growth-centric firms can also use lead tracking and complete sales pipeline management to ensure a cohesive brand experience for clients.
Top White Label Marketing Tools for Agencies and Marketers
Here are the top 9 white label marketing tools for agencies and marketers:
1. SEOptimer
If you wish to generate beautiful and custom branded SEO audit reports in PDF format, SEOptimer is the tool to go for.
The white label SEO reporting tool is the perfect solution for digital marketing agencies and freelancers looking to produce professional SEO reports fully customized with their brand logo, colors, and company details.
Key Features:
- Conducts On-Page SEO audit.
- Offers accurate keyword rank tracking.
- Runs Google Core Web Vitals performance checks.
- Counts external backlinks to identify link profile.
- Generates Embedded Audit Forms for your website.
- Offers quick and easy integrations like Zapier and Web Hook.
Pros:
- You can customize the scoring methodology and keep only those SEO checks you need.
- The tool lets you translate reports into 15 languages, including French, German, Spanish, Turkish, Russian, and many others.
- The White Label Custom Domain feature lets you share reports with your clients from your company’s own domain.
- You can configure multiple report layouts with different branding and colors.
- Pricing is super affordable, and the team offers great support.
- You can add up to 3 users in the White Label plan and 6 in the White Label and Embedding Plan.
Pricing: The White Label plan is priced at $39 per month, while the White Label and Embedding Plan costs $59 a month.
2. ActiveCampaign
ActiveCampaign is a powerful email and marketing automation platform for agencies that has AI-driven tools that suggest, personalize, and validate marketing campaigns.
The tool offers white-label features that let you customize things like your domain name, website design (using HTML/CSS), button colors, borders, text colors, and text sizes.
You can remove all mentions of the ActiveCampaign brand and replace them with your own logo and branding.
Key Features:
- Reflects your brand identity through custom domains, logo rebranding, and CSS/HTML modifications.
- Manages customer relationships effectively with built-in CRM tools for sales automation and task management.
- Creates and uploads custom campaign templates for client accounts.
- Reaches your audience through email, SMS, ads, and more, creating a unified marketing experience.
- Set up single sign-on for clients through the agency’s website
Pros:
- You can receive detailed insights and reporting capabilities to measure campaign performance and inform data-driven decisions.
- Leverages AI and your customer data to determine the best time to send your emails, ensuring they reach your contacts when they are most likely to engage with them.
- You can utilize conversational prompts to develop and enhance email copy, subject lines, and additional content.
- The tool lets you display customized content to different users based on their segments, contact information, and actions taken.
Pricing: Enterprise plans are available at $145 per month.
3. Landingi
By using white label plans of Landingi, agencies can create unlimited landing pages, manage leads, and accommodate up to 40 active sub-accounts under their own branding.
The marketing platform offers customizable login pages, 404 error pages, and branded emails, enabling agencies to deliver optimized, branded interactions for every client.
Key Features:
- Designs, publishes, and optimizes landing pages without coding skills.
- Builds fast-loading pages that achieve high lighthouse performance scores.
- Offers built-in tools for tracking micro-conversions (e.g., scroll depth, form submissions) with no setup needed.
- Provides co workers or clients with their own login page to the Landingi platform.
Pros:
- Over 170 integrations available with tools like Google Ads, WordPress, and ActiveCampaign for seamless workflows.
- You can customize content on landing pages based on user behavior or parameters from ad campaigns, such as keywords or location.
- It is easy to manage multiple campaigns efficiently by applying changes across various pages simultaneously.
- High uptime (99.96%), multiple server locations, SSL security, and GDPR compliance.
- Prompt customer support available through live chat, email, and phone.
Pricing: Professional plans start at $57 per month.
4. Metrics Watch
Metrics Watch is a white label marketing reporting platform that lets users send personalized daily, weekly, or monthly reports directly in the email.
Version 2.0 enables automated, e-mail-based reports that consolidate data from various marketing channels, including Google Ads and Facebook, directly into clients' inboxes.
Users can start quickly with pre-made templates, customize branding, and preview reports before sending them out. Offering a tiered pricing structure, Metrics Watch is suitable for agencies of all sizes, making it easier to manage multiple client reports efficiently.
Key Features:
- Reviews and personalizes reports with custom messages.
- Delivers marketing reports straight to your clients' inboxes, avoiding PDFs or external links.
- Customizes report templates to reflect your branding.
Pros:
- You can configure metrics, filters, and segmentation, allowing for customized reports that meet client needs.
- Offers a user-friendly interface.
- Provides free migration service for existing reports from other platforms.
Pricing: Agency plans are available at $300 per month.
5. Social Pilot
SocialPilot is a powerful white label marketing tool that helps businesses and agencies optimize their social media efforts.
You can tailor the platform to match your brand identity, including logo, color schemes, and analytics reports.
The tool supports multiple clients, delivers presentation-ready analytics, and integrates easily with various platforms for efficient workflows.
Key Features:
- Offers platform customization to match your brand identity.
- Has simplified onboarding process with client-friendly setup.
- Provides data-driven insights and presentation-ready reports with custom branding.
- Manages tasks, approvals, and workflows efficiently with team members.
- Organizes multiple client accounts and provides them with separate dashboards.
- Leverages AI for content suggestions, scheduling, and more.
Pros:
- In-depth reporting features help measure the success of social media campaigns.
- The tool lets you connect easily with other platforms and tools, enhancing overall functionality.
- You can change plans or cancel anytime.
Pricing: Agency plans are available at $170 per month.
6. Whatagraph
Whatagraph is a white-label marketing data platform that helps businesses monitor and report on overall performance by allowing teams to integrate all their multi-channel marketing data into one place.
With pre-made templates and the ability to edit reports in bulk, it optimizes the process of creating insightful dashboards and performance reports, saving time and improving efficiency.
Their white label reporting tool allows you to customize reports with your brand’s color scheme and logo, giving them a polished, designer-quality appearance.
Key Features:
- Has built-in connections to popular marketing tools.
- Offers automatic report sharing.
- Provides drag-and-drop tool for easy visualization creation.
- Lets you resize widgets, add filters, and create custom calculations for reports.
- Customizes charts, headings, notes, and even emojis to enhance report engagement.
- Combines cross-channel marketing data into a single cohesive report.
Pros:
- Offers a user-friendly interface and good customer support.
- You can create visually engaging reports with ease.
- Lets you organize your client's marketing data by campaign, account, goal, or channel.
- You have the option to set up a custom domain, create personalized report templates, and schedule automatic delivery to multiple recipients at your chosen times.
Pricing: Contact the team for custom pricing.
7. ClickUp
ClickUp is an all-in-one productivity app with AI-powered chat to help teams communicate and get work done in one place.
Trusted by over 2 million teams, it helps reduce app sprawl and optimize productivity through integrations, customizable templates, and dynamic task management.
For workspaces looking to create a more customized brand experience, ClickUp offers white labeling with the ability to personalize logos, colors, and URLs, giving admins and owners full customization control.
Key Features:
- Users can log in using a custom URL.
- Owners can select a color theme for the entire workspace.
- Lets you manage agile projects with sprint planning, tracking, and reporting, helping teams deliver work efficiently.
- Handles complex projects with task assignments, timelines, priorities, and dependencies, all in one place.
Pros:
- You can customize logos, colors, and URLs.
- Owners and admins have direct control over branding settings.
- You can set, track, and measure progress on your goals with clear visual indicators and detailed progress reporting.
- Offers AI-powered tools that assist with writing, planning, and managing tasks across all teams.
Pricing: Custom pricing available for agencies that want access to white-label marketing features.
8. OptinMonster
OptinMonster offers custom-branded conversion optimization and lead generation software to client acquisition services.
With over 1.2 million users, it offers white labeling solutions that allow agencies to scale their services without developing new tools.
Key Features:
- Has high-converting templates.
- Offers perfectly timed triggers for optimal engagement.
- Provides role-based access with custom branding and support.
- Offers actionable analytics and built-in A/B testing tools to optimize every campaign.
Pros:
- You can add your own logo and apply custom CSS.
- Sub-Accounts and Activity Log features offer clients complete control.
- The tool lets you turn any link into a powerful 2-step opt-in form.
- You can display offers at different stages of the customer journey.
- The campaigns can be set to run during specific timeframes or holidays.
Pricing: The custom branding plan is priced at $49 per month.
9. Duda
Duda is a white label website builder that lets agencies easily create and manage high-converting websites while keeping full control over branding and client relationships.
With customizable templates, easy-to-use design tools, and smooth integrations, the platform boosts agency efficiency and improves the client experience.
Key Features:
- Has custom branded login screen.
- Offers complete website customization with white label dashboards.
- Has a template gallery with 100s of templates.
Pros:
- You can build SEO-ready sites with no developers required.
- Offers enterprise-grade security with AWS hosting having 99.99% uptime.
- You can send responsive and interactive site previews to your clients.
- White label mobile editor offers on-the-go editing.
Pricing: 14 days free trial. Paid plans are available at $149 per month.
Conclusion
White label marketing tools help agencies work better and faster by providing real-time monitoring, automation, and detailed reporting.
By using proficient white label solutions, advertising firms can easily manage several client accounts while keeping each brand unique on the same technology platform.
Custom branding software is cost-effective, helping agencies use their resources better, which leads to growth and happier clients.
